Thursday, 2 October 2014

Happy Birthday, Generation Green!

Our friends at Generation Green just marked their 2nd anniversary at The Forks Market – they celebrated with cupcakes for all from Hello Cupcake – baking that is gluten-, dairy-, nut-, soy-, and egg-free!

At The Forks we are always looking to be environmentally sustainable and strive towards Target Zero, so we’re happy to share our space with an eco-conscious business with a huge emphasis on selling and supporting locally made, sustainable products.

It’s important to Sherry Sobey, the growing shop’s owner, too.

“I appreciate being a part of an organization that also recognizes this importance, specifically with the Target Zero Initiative,” she says. “As a local and tourist destination, it's very important that we set a good example here.”

The shop has grown more quickly than she imagined it would over the last two years. Customers have responded enthusiastically to the shop and its premise.

Generation Green carries everything from kitchen utensils, makeup, soap and skincare to dog treats, giftware, supplements and grocery items – all produced sustainably, eco-consciously, and largely locally.

“It's really important that we all do our part to ensure the health of our planet, and for our own personal health benefits,” says Sherry. “We talk a lot about prevention here at Generation Green, our focus has to be on preventing problems and disease, not on waiting and fixing them once they becomes problematic.”

If you come into the shop in the next little while, expect to find the recently added line of Canadian natural supplements with a focus on immunity strengthening, as well as the complete Lorna Vanderhaeghe line for women’s health.

Soon all of Generation Green’s products will be available through their online store so they can continue offering these products to tourist customers.

“We have such a focus on locally made products that everyone ends up loving and wanting,” says Sherry.

Also be on the lookout for some unique gift baskets as the holidays approach.

What does she love about being at The Forks?

“That’s easy,” Sherry says. “The people and my neighbours! I've always loved the vibe, the people, and the fact that you could always find something unique.”

Visit Generation Green in The Forks Market and online at

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